Mike Albanese
Grand App
We have worked with Silicon Prime since January of 2019 and have
found them to be wonderful partners. We are constantly amazed at
their professionalism and attention to detail, and how they
consistently show the same amount of pride for the product as we
do. This work ethic also applies to code reviews, security and
general testing. We know that if they are working on it, it will
be thought through, and built with intention. They also
communicate very well, and manage to work effectively across time
zones. We look forward to working with them for a long time to
come.
The Client.
GRAND is one of the pioneering mobile apps in America that makes
saving money more gratifying. Based upon the Prize-Linked Savings
(PLS) concept, the app gives its end users a lottery-like
experience by incentivizing them for every saved dollar. Amid
today’s lackluster bank interest rates, GRAND’s platform is an
innovative way to encourage Americans especially millennials to
save more while having some fun with cash prizes.
The Challenge.
During the initial stages, GRAND primarily relied on its
in-house development team. As the product matured, the demands
for new features, updates, and bug fixing started arising.
Besides, security is paramount to user acquisition and
retention. Every user’s login account is linked to their bank
account, extra steps must be taken to ensure all data are
secured throughout the entire user experience.
The Impact.
GRAND has successfully released new versions on both Apple store
and Google Play. The simplified features enable users to start
saving money right after download without any tutorials. The
impacts have been incredible. GRAND’s user base has
exponentially grown from 5,000 to 30,000—a 600% increase in just
very short time. The app’s performance was boosted, the delay
time was reduced by 80% while security was highly maintained.
Overall, GRAND achieved business goals by giving its users
delight experiences of saving money.
